Working with all target audiences allows us to collect and analyze data to achieve the client's goals. We work with opinion leaders, regulators, pharmacy and healthcare workers, and consumers

RNC Pharma conducts all types of quantitative and qualitative research in the pharmaceutical, medical, veterinary and related markets. Research is conducted throughout Russia, in the EAEU, CIS countries, and in Georgia

Our research capabilities allow us to solve several types of problems at once:

• Increasing competitiveness - analyzing the competitive environment, identifying product advantages, studying the switching process at retail outlets, studying the strategy of other market players, etc.
• Brand research - analyzing the image of the drug, brand audit, studying attitudes towards the brand
• Studying target audiences (TA) - consumer preferences, the decision-making process before and/or after a purchase, studying consumer portraits, etc.
• Studying the effectiveness of working with TA - analyzing the work of medical representatives: RepСheck, Message recall; evaluation of the effectiveness of marketing activities, merchandising, etc.
• Price research – determining the optimal price positioning of the drug and the selling price: “price ladder” methods, PSM
• Advertising research – testing of advertising materials: concepts, packaging, selected media pool